I’d need to dig deeper to narrow down the name, since we have a couple of variations in leaf shape/wooliness and some differences in the ray shape and arrangement. Based on the habitat here, chances are pretty good that these are Rocky Mountain groundsel, S. streptanthifolius.
In any event, these flowers have quite happily re-colonized the ground on the south side of the house, which I rather loosely call our “yard.” They bloom at the same time as, and are a very fetching combination with, blue-flowered veronica groundcovers.
This plant also shared time with the sticky geranium in yesterday’s photo.